Ok, I'm just going to get this off my chest: I'm really bored and maybe even a little frustrated by the current trend towards neutral and naked makeups. I mean, Urban Decay, a company which was founded to provide high-quality cosmetics in crazy colors, built their whole Spring launch around their Naked line. How boring!
Don't get me wrong, I know that neutral colors have their place. I've even been buying and working with them myself, both for day wear and for the possibility of having a nice, neutral smokey eye to go with some costumes where I want a more sophisticated look. But really, how many beige palettes does one need? How many sheer nude lip glosses can one woman feasibly use? How many does one company need to make when swatches show that they look almost completely identical when worn?
And it's not just Urban Decay. It seems like nearly every company has to have their own answer to the Naked palette, and that's fine if you have a certain sense of brand loyalty or really prefer a certain eye shadow formula or something. But then I see Zoya nail polish do an entire line of pale, neutral pinks instead of the awesome greens and metallics I love to buy from them, and I start to worry. Is this the way of the future? Is the pendulum going to swing back towards a more natural look in cosmetics? Is it going to be difficult for me to find green nail polish and ridiculous sparkly glitter eyeliner and incredibly saturated eye shadow colors? Will I have to carefully hoard my current products?
I'm hoping that this is just a blip as Urban Decay looks to diversify their product line and reach a broader audience and all of their competitors release similar products to try to get a piece of the pie, and that soon they'll go back to focusing on the sort of things I really like... but I might have to go hug my old school purple velvet palette until I feel better.
(Product reviews return next week)